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Designers Make It Go To Eleven
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Presented by Idan Gazit
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Compromise is the soul of design.

There's no way to get everything that you want.

..

    Design is a discipline you can learn. And you need to practice to level up.

You drive a TV with a remote. You drive an iPhone with your whole body. Medium provides a constraint to your design.

The most important constaints are audience constraints::

    * Who
    * What
    * When
    * Where
    * Why

Constraints inform choices. Based on science.

User Experience
    Delight & obviousness
Interaction Design
    input/output
    often confused with UX
    paving cowpaths
User Interface
    expose functionality
    cues & clues
    affordance
    discoverability
    conventions
    interactability
Information Architect
    info hierarchy
    sort criteria
    findability
Visual Design
    visual hierarchy
    establishing connections
    mood & narrative
    beauty = performance

    ..

        Things that are beautiful (seem to) work better

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    I need your help to make [my project] pretty. Designers will run away, screaming

All the same reasons for working in OO, build up a resume, etc.

As OO goes, Django is pretty designer-friendly. It appreciates non-code contributions: docs & tests.

.. note:: http://bit.ly/suck-threshold

Project templates would be awesome for new users. Pinax and the like are too heavy, though.